Automotive Giants VS The Future of Fuel

When the government announced that in 2030, it would ban sales of all new internal combustion engine (ICE) cars, the reaction of automotive giants was varied. Having worked with a range of automotive bloggers, racing drivers, dealers, and car clubs, we’ve taken a look at how some of the giants of the car world have reacted and adapted to the need to fuel the future of the industry.


Earlier this year, JLR’s Jaguar brand made the announcement that they would be all-electric by 2025, half a decade ahead of the government’s ICE ban. Chief executive Thierry Bolloré stated that Jaguar plans to spend about £2.5bn a year on new technology for its cars, a high price tag that equates to the higher expenses of designing and building EVs. The ‘reimagine’ plan, which not only outlines the brand’s plans for Jaguar’s electric future but Land Rover’s launch of six pure electric variants, arises out of the brand’s new leadership and need to adapt to increased pressure from competitors.


There’s few things that bring joy quite as much as the sound of a noisy new GT3 or a vintage 911 RSR burbling down a country road. Porsche have consistently produced driver’s cars, and so their stance on the future of fuel took that same stance. In a 2020 announcement, Porsche asserted that they would be investing over $24 million in the development of e-fuels, allowing owners of current and classic vehicles a more environmentally friendly way to drive.

‘We would like and love cars like the 911, with high-rev combustion engines or turbocharged engines, to still exist as cars you could drive in the future without having the burden of an unnecessary CO2 footprint’ said Michael Steiner, Porsche’s director of research and development.

Formula 1

Announced just last month, Formula 1 have stated that they are developing a new fuel for their next-generation engines, intended to produce the same mind-bending performance while emitting net zero carbon dioxide. The new engines, set to hit the track in 2025, will be powered by a 100 percent sustainable fuel that F1 later envisions becoming available for mainstream use. The aim is for the new fuel to be able to match the energy density of the gasoline currently used in F1, meaning the cars’ performance should be unaffected. This is not the only way the brand is committing to sustainability – this year, F1 cars will already be switching from high octane fuel to E10.

Final Thoughts

We would be the first to admit that, as a team of car enthusiasts who have worked with some very cool automotive influencers and brands, the announcement made the future of Sunday drives and breakfast meets seem slightly bleak. However, as OEMs announce their plans for keeping car culture alive amidst these shifts, the next decade seems to be one that promises some surprising and exciting developments. For instance, F1’s commitment to a new fuel could spur some interesting changes in the dynamics of F1 – back in March, Porsche Motorsport vice-president Fritz Enzinger told Automotive News Europe that Porsche would consider joining F1 if they committed to sustainable fuels. The future isn’t clear, but we’re excited to see what it will bring.



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