The Strategic Evolution of the Ben Uri Gallery and Museum
London Art Fair 2023 is nearly here! One talk we have firmly noted in our schedule is David Glasser, Executive Chair of Trustees from Ben Uri Gallery and Museum, ‘Becoming a Virtual Museum’.
Founded in 1915 in Whitechapel in the Jewish East End of London, Ben Uri Gallery and Museum focuses on the Jewish and Immigrant contributions to the Visual Arts in Britain. In recent years they have been at the forefront of a digital revolution, showcasing an impressive display of adaptability and forward-thinking by “exchanging concrete walls for the unlimited potential of the internet.” (David Glasser, 2021)
Ben Uri has pioneered the ‘Virtual Museum’, and we see much value in this new approach to presenting art. By broadening its accessibility, it reaches an unrestricted audience, adding public value and benefit. It has also created a structure whereby more of the world can view London culture through the eyes of smaller establishments.
It makes us think: what does it mean to be a museum in the 21st century?
We’re looking forward to learning more about Ben Uri Gallery and Museum’s digitalisation and the resulting landscape forged from its strategic evolution.