AI in Travel: Bespoke Itineraries for the Elite
For affluent travellers, exclusivity and seamless service are paramount. AI-driven travel platforms are now offering highly customised experiences, curating itineraries based on a traveller’s past trips, interests, and even mood. Companies such as Black Tomato and Quintessentially use AI to analyse vast amounts of data to craft unique, highly tailored travel experiences.
Luxury hotels are also embracing AI to personalise their services. The Mandarin Oriental and Four Seasons, for example, use AI-driven systems to anticipate guest preferences, from preferred room temperatures to favourite wines. Some hotels employ AI concierges, capable of making real-time recommendations for fine dining, exclusive events, and private experiences tailored to individual guests.
AI in the Automotive Industry: Customisation Like Never Before
Luxury car manufacturers are integrating AI to enhance personalisation and driving experience. Rolls-Royce and Bentley now offer AI-assisted customisation, allowing clients to design every detail of their vehicles, from bespoke interiors to AI-powered infotainment systems that adapt to the driver’s habits.
AI is also improving in-car personalisation. Mercedes-Benz’s MBUX system and Bentley’s AI-driven Personal Assistant can adjust cabin settings, recommend preferred routes, and even offer personalised wellness features, such as in-seat massage functions based on the driver’s stress levels.
AI in Fine Dining and Wine Selection
The culinary world is also benefiting from AI-powered personalisation. High-end restaurants are using AI to refine dining experiences, from predicting a guest’s preferred dishes to suggesting wine pairings based on taste profiles.
Luxury wine retailers such as Vivino and Berry Bros. & Rudd employ AI to offer personalised recommendations, analysing consumer taste preferences and purchase history to suggest rare and exclusive bottles. AI-driven sommelier systems can even anticipate future wine trends based on global purchasing patterns.
The Future of AI in Luxury
AI is not replacing the craftsmanship and exclusivity that define luxury. Instead, it is enhancing it, offering a deeper level of personalisation and exclusivity than ever before. Whether it is a custom-designed couture piece, a tailored travel experience, or a fine wine selected just for you, AI is ensuring that luxury remains as individual as the customer themselves.
For brands that cater to the world’s elite, AI is no longer just an innovation. It is the key to delivering the ultimate personalised experience.
Read more about the changing landscape of premium brands by following Treacle.
