When AXA proposed a development in the historic Gomm Valley, there was a lot of local opposition. We created a brand for the development that was inspired by the area’s furniture building heritage. This helped to reassure the community that the development would stay true to their proud artisan history. We developed a website, town hall exhibition and collateral, all focused on local people’s concerns – and in the case of print, produced on local sourced recycled paper. As a result, local people got on board with the project and the plans were passed.
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