In the new breed of tech-led investment companies, Goji is a pedigree. Their mission is to provide a digital investment journey that’s simple, straightforward and completely transparent. They’re positioned as a tech company, because new ideas and technology sit at the heart of what they do.

We created clean, bright, friendly branding that encapsulates innovation, freedom and fresh thinking. Part of the brand’s visual language is black and white photography, which is simpler and somehow more human – and in Goji’s case steers well clear of jigsaws, mountaineers and other clichéd finance imagery.