When the Antique Wine Company asked for our help to refresh their brand, we saw an opportunity to do something different to their competitors, who typically presented as serious and formal. After all, the world of ultra-luxe wines has moved on. Today’s fine wine collectors are increasingly likely to be young, brand-savvy and worldly-wise.

We developed a new look, feel and language for the brand based on humour and irreverence. Our focus was the key benefits of quality and enjoyment: something every connoisseur can raise a glass to.