Toyota were poised to launch the revolutionary C-HR. Naturally, they wanted to keep their hot prospects hot. We worked closely with a team of specialists to help create a 12-month automated marketing plan aimed at customers across Europe.
We built email templates and landing pages, using aspirational characters to tell the story of the car. The campaign was built and launched via Salesforce Marketing Cloud, enabling Toyota to keep prospects interested via a regular stream of exciting news. New prospects would drop into a tried and tested journey which helped keep engagement levels exceptionally high, with open and click rates at double the industry benchmarks.
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