Carling Recruitment
Overview
Carling Recruitment partnered with Treacle Media to redefine its brand and digital presence, reflecting how the business has evolved over the past 25 years. The project encompassed a full strategic rebrand, including the design and build of a new WordPress website. The aim was to align the company’s identity with its growth and progression, elevating perception, improving usability, and creating a cohesive experience across every touchpoint.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
Overview
Carling Recruitment partnered with Treacle Media to redefine its brand and digital presence, reflecting how the business has evolved over the past 25 years. The project encompassed a full strategic rebrand, including the design and build of a new WordPress website. The aim was to align the company’s identity with its growth and progression, elevating perception, improving usability, and creating a cohesive experience across every touchpoint.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
Brief
The rebrand needed to establish a timeless visual identity that would clearly differentiate the business from competitors and support its expansion into new sectors. For the website, the objective was to deliver an intuitive experience for both employers and candidates through redefined, clearly structured user journeys. Alongside this, the client required a streamlined website content management system for simple internal use within a fast-paced sector.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
Brief
The rebrand needed to establish a timeless visual identity that would clearly differentiate the business from competitors and support its expansion into new sectors. For the website, the objective was to deliver an intuitive experience for both employers and candidates through redefined, clearly structured user journeys. Alongside this, the client required a streamlined website content management system for simple internal use within a fast-paced sector.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
Output
A complete brand transformation was delivered, beginning with strategic positioning, defined values, and a clear sense of purpose. This renewed foundation for Carling Recruitment was translated into a refined logo and cohesive visual identity, applied consistently across all collateral, from social media and presentation decks to printed materials. The new website was designed and built on WordPress, with a user-focused structure that simplifies the journey for both key audiences, supported by a flexible and easy-to-manage backend.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
Output
A complete brand transformation was delivered, beginning with strategic positioning, defined values, and a clear sense of purpose. This renewed foundation for Carling Recruitment was translated into a refined logo and cohesive visual identity, applied consistently across all collateral, from social media and presentation decks to printed materials. The new website was designed and built on WordPress, with a user-focused structure that simplifies the journey for both key audiences, supported by a flexible and easy-to-manage backend.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
Outcome
The result is a confident, timeless brand that positions Carling Recruitment as a credible and distinctive presence within its market. The new website delivers a streamlined user experience, supporting both client acquisition and candidate interaction, while the intuitive CMS enables the team to manage content efficiently. Together, the brand and digital platform provide a scalable foundation for continued growth and expansion.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
Outcome
The result is a confident, timeless brand that positions Carling Recruitment as a credible and distinctive presence within its market. The new website delivers a streamlined user experience, supporting both client acquisition and candidate interaction, while the intuitive CMS enables the team to manage content efficiently. Together, the brand and digital platform provide a scalable foundation for continued growth and expansion.
Client
Carling Recruitment
Sector
Drinks, Recruitment
Capabilities
Strategy, Branding, Digital, Art Direction, Print
Website
