Martin Moore
Overview
Martin Moore is a leading luxury brand, designing and manufacturing bespoke kitchens for high-net-worth clients across the UK since 1975. Known for their hallmark style of classic and timeless English furniture, their kitchens are designed and handmade to order in their Yorkshire workshop. With seven showrooms across England, Martin Moore’s brand stands as a beacon of craftsmanship and elegance in kitchen and interiors.
Overview
Martin Moore is a leading luxury brand, designing and manufacturing bespoke kitchens for high-net-worth clients across the UK since 1975. Known for their hallmark style of classic and timeless English furniture, their kitchens are designed and handmade to order in their Yorkshire workshop. With seven showrooms across England, Martin Moore’s brand stands as a beacon of craftsmanship and elegance in kitchen and interiors.
Brief
Martin Moore approached us with a specific challenge – Their website had received negative feedback due to its outdated design, unintuitive navigation, and confusing structure. Users struggled to engage with the site, and the cumbersome content management system made updates difficult for the team. This not only impacted marketing and SEO efforts but also led to delays in getting crucial content live.
Brief
Martin Moore approached us with a specific challenge – Their website had received negative feedback due to its outdated design, unintuitive navigation, and confusing structure. Users struggled to engage with the site, and the cumbersome content management system made updates difficult for the team. This not only impacted marketing and SEO efforts but also led to delays in getting crucial content live.
Output
Treacle collaborated closely with Martin Moore, conducting in-depth research and staff interviews to address user and internal pain points. We created a bespoke, user-friendly CMS, and restructured and simplified the site for an improved user journey, taking a mobile-first approach for a seamless experience across all devices. Treacle also provided art direction for photography and videography, elevating the website visuals and marketing assets to showcase Martin Moore’s industry leading craftsmanship.
Output
Treacle collaborated closely with Martin Moore, conducting in-depth research and staff interviews to address user and internal pain points. We created a bespoke, user-friendly CMS, and restructured and simplified the site for an improved user journey, taking a mobile-first approach for a seamless experience across all devices. Treacle also provided art direction for photography and videography, elevating the website visuals and marketing assets to showcase Martin Moore’s industry leading craftsmanship.
Outcome
The new website elevated Martin Moore’s digital presence, allowing the brand to stand out amongst competitors. The user experience was vastly improved, with visitors now enjoying an intuitive and seamless journey that made it easier to explore kitchen designs, book consultations, and connect with the Martin Moore team. The improved showcase of photography and video content brought their bespoke kitchens to life online in a way that resonated deeply with their target audience.
The new CMS empowered the Martin Moore team to update content easily, boosting their marketing and SEO efforts. Drawing on our experience with high-end brands, we crafted a site that meets the highest standards of luxury and reflects their prestige.
Outcome
The new website elevated Martin Moore’s digital presence, allowing the brand to stand out amongst competitors. The user experience was vastly improved, with visitors now enjoying an intuitive and seamless journey that made it easier to explore kitchen designs, book consultations, and connect with the Martin Moore team. The improved showcase of photography and video content brought their bespoke kitchens to life online in a way that resonated deeply with their target audience.
The new CMS empowered the Martin Moore team to update content easily, boosting their marketing and SEO efforts. Drawing on our experience with high-end brands, we crafted a site that meets the highest standards of luxury and reflects their prestige.
The team at Martin Moore is delighted with our brand new website design and build which went live on schedule and in time for our major showcase kitchen at the WOW!house event in the Design Centre Chelsea Harbour. We have received universal acclaim for the site and the team at Treacle were excellent to work with - super knowledgeable, experienced and professional.
– Janet, Martin Moore - Marketing Manager
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