Switch
Overview
Switch is a bold new name in the car hire space, offering premium vehicles to individuals and businesses who want more than just the average rental. Whether it’s a short-term lease or long-term hire, Switch gives their customers access to cars that fit their needs. Treacle partnered with Switch to create a brand from the ground up including strategy, identity, vehicle branding, and a fully responsive front-end website.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
Overview
Switch is a bold new name in the car hire space, offering premium vehicles to individuals and businesses who want more than just the average rental. Whether it’s a short-term lease or long-term hire, Switch gives their customers access to cars that fit their needs. Treacle partnered with Switch to create a brand from the ground up including strategy, identity, vehicle branding, and a fully responsive front-end website.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
Brief
Switch launched their new car rental company in 2024, We worked with the Switch team to bring the vision to life. They needed a full creative partner to define their brand strategy, design a striking new identity, create vehicles that would turn heads, and develop a new website that clearly communicated their offering. We had to design something bold and modern that would resonate with both individual customers and corporate clients.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
Brief
Switch launched their new car rental company in 2024, We worked with the Switch team to bring the vision to life. They needed a full creative partner to define their brand strategy, design a striking new identity, create vehicles that would turn heads, and develop a new website that clearly communicated their offering. We had to design something bold and modern that would resonate with both individual customers and corporate clients.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
Output
We began with a deep dive into brand positioning, helping Switch define a clear personality and tone of voice that set them apart. From there, we designed a visual identity that was modern, premium but stood out, this was particularly important across their vehicle fleet. Alongside the identity, we created all supporting brand assets, from a new logo to car and van mock ups. Every touchpoint was considered from the bold colour palette and typography, to how the branding would translate both on the road and in digital spaces. The front-end of the website was designed and built by our team, with a focus on creating a seamless experience despite the high level of content required. The user journey was carefully mapped to provide clarity and ease of use, ensuring both individuals and business clients could easily understand the offering, browse vehicles, and make informed decisions.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
Output
We began with a deep dive into brand positioning, helping Switch define a clear personality and tone of voice that set them apart. From there, we designed a visual identity that was modern, premium but stood out, this was particularly important across their vehicle fleet. Alongside the identity, we created all supporting brand assets, from a new logo to car and van mock ups. Every touchpoint was considered from the bold colour palette and typography, to how the branding would translate both on the road and in digital spaces. The front-end of the website was designed and built by our team, with a focus on creating a seamless experience despite the high level of content required. The user journey was carefully mapped to provide clarity and ease of use, ensuring both individuals and business clients could easily understand the offering, browse vehicles, and make informed decisions.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
Outcome
The result is a confident and distinctive brand that stands out in a competitive market both on the road and online. The new website combines modern design with clear user flows, effectively communicating a detailed proposition without overwhelming the user. The client was thrilled with the outcome, and Switch is now actively rolling out across the UK from vehicle fleets to showrooms, and digitally through their new online presence.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
Outcome
The result is a confident and distinctive brand that stands out in a competitive market both on the road and online. The new website combines modern design with clear user flows, effectively communicating a detailed proposition without overwhelming the user. The client was thrilled with the outcome, and Switch is now actively rolling out across the UK from vehicle fleets to showrooms, and digitally through their new online presence.
Client
Switch
Sector
Automotive
Capabilities
Branding, digital, strategy, design & print management
Website
