An overview of Lynrace’s offerings
Lynrace Spirit is a high-end spirit & cocktail bar, its core focus being a welcoming space for forging connections and inspiring creativity.
Popina by Lynrace opened in the summer of 2023, and offers quality wine, cheese and charcuterie in a unique setting.
Lynrace Studio is an architecture & interior design practice, who originate memorable designs and atmospheres for their clients.
Our role
Our first step was to spend time to understand the new brand extension, before exploring how best to communicate this to its target market in an effective, high-end and unique manner, whilst remaining consistent within the realms of the brand.
Stephen, Treacle’s Lead Graphic Designer, produced new logos that followed the same stylish flair of the original Lynrace Spirit logo, as well as developing the colour palette for the two new branches.
When designing the sites, the choice was made to use bold luxurious colours as background colours, rather than the typical white background used on many sites. This adds the sophistication and luxurious tone of Lynrace’s identity.
The landing page design, as well as the respective websites for each branch are consistently stylish, using sharp angles and beautiful photography combined with minimal design, for a bold yet simple statement.
The result
Lynrace has a concise brand identity and digital presence that compliments and encourages the value and expertise they provide their customers.
If you’re searching for expansive conversation, impactful atmospheres and high-end experiences be sure to check out Lynrace and all they have to offer.
With thanks to Richard Wadey Photography and to Lynrace for allowing us to be on this journey with them.
EXPLORE LYNRACEView our work in the lifestyle sector.
Our collaborations with lifestyle clients are a testament to our ability to merge aesthetics with innovation. With each project, we delve deep into the core essence of your brand, unearthing its unique story and bringing it to life through our visionary designs.
EXPLORE LIFESTYLE WORK
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I cannot recommend Treacle enough! Their professionalism, work ethic, creativity and dedication to get the job done goes above and beyond! It is also so nice to work with such a friendly, approachable team!
- Corney & Barrow
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My experience with Treacle has been refreshingly different. The team truly understood our needs and brought our initial rebranding ideas to life. Through the creative, implementation and launch phases of our website, the entire team have been exceptional. I have had the privilege of working on other projects with Treacle and regardless of the brief, the team always go the extra mile and deliver.
- Adele Smith, Head of Marketing at MM&K
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We are delighted with the website. It is beautiful, simple and functional: precisely what we asked and hoped for. Thank-you for being such creative, positive and hard-working professionals throughout this process; finding an agency that not only understood what we were trying to achieve but could then deliver the required result was probably the greatest challenge we faced when we decided to take this step.
- Andrew, Dan and Richard, Founders of The Intercooler
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Treacle was recommended to us by a fellow automotive business. Matthew was fantastic, he listened, took on board our ideas and requirements and was able to design a website which was beyond our expectations…all in one go. Great team, good support and looking forward to doing business again.
- Nadeem Ali, Undercover UAE
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