Digital, Design

Lynrace: The Trilogy

Last year the inception of a unique spirit and cocktail bar, Lynrace Spirit, brought an exciting new offering to the Jericho neighbourhood in Oxford. But this was only the beginning of a beautifully crafted brand that now diverts into three separate branches: Lynrace Spirit, Popina by Lynrace and Lynrace Studio.

An overview of Lynrace’s offerings

Lynrace Spirit is a high-end spirit & cocktail bar, its core focus being a welcoming space for forging connections and inspiring creativity.

Popina by Lynrace opened in the summer of 2023, and offers quality wine, cheese and charcuterie in a unique setting.

Lynrace Studio is an architecture & interior design practice, who originate memorable designs and atmospheres for their clients.

Our role

Our first step was to spend time to understand the new brand extension, before exploring how best to communicate this to its target market in an effective, high-end and unique manner, whilst remaining consistent within the realms of the brand.

Stephen, Treacle’s Lead Graphic Designer, produced new logos that followed the same stylish flair of the original Lynrace Spirit logo, as well as developing the colour palette for the two new branches. 

When designing the sites, the choice was made to use bold luxurious colours as background colours, rather than the typical white background used on many sites. This adds the sophistication and luxurious tone of Lynrace’s identity.  

The landing page design, as well as the respective websites for each branch are consistently stylish, using sharp angles and beautiful photography combined with minimal design, for a bold yet simple statement.

The result

Lynrace has a concise brand identity and digital presence that compliments and encourages the value and expertise they provide their customers. 

If you’re searching for expansive conversation, impactful atmospheres and high-end experiences be sure to check out Lynrace and all they have to offer.

With thanks to Richard Wadey Photography and to Lynrace for allowing us to be on this journey with them.


View our work in the lifestyle sector.

Our collaborations with lifestyle clients are a testament to our ability to merge aesthetics with innovation. With each project, we delve deep into the core essence of your brand, unearthing its unique story and bringing it to life through our visionary designs.

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