Changing World, Sustainability, Industry Leaders

What we can expect from Luxury Property in 2024


As we dive into 2024, the luxury property market continues to evolve, catering to the sophisticated needs and values of affluent homebuyers. This shift is not just about opulence; it’s a conscious move towards sustainability, technological innovation, and the celebration of art. Here’s a glimpse into what we can expect from the luxury property market this year:

The luxury real estate market is witnessing a pivotal shift where opulence harmonises with environmental sustainability. Today’s discerning homebuyers are not just chasing grandeur; they’re seeking properties that blend luxury with eco-consciousness. This trend reflects a societal move towards environmental responsibility, redefining luxury living.

Saville’s ‘Sustainability in 2024’ article underscores this evolution. Sustainability is now a primary driver in real estate, reshaping the criteria for high-end buildings. Features like energy efficiency, sustainable materials, and low carbon footprints are no longer luxuries but essentials in premium properties.

This shift in luxury real estate is more than a trend. It’s a redefinition of luxury itself, where eco-friendly features become indispensable. Sustainable luxury in real estate is not just meeting the demands of affluent buyers but also embodies a global commitment to environmental stewardship.

In this transformative era, luxury real estate is redefining itself. True luxury now implies a commitment to sustainability, indicating a property’s alignment with eco-conscious living. This shift is pivotal, ensuring luxury aligns with the responsibility of protecting our planet.

As luxury real estate embraces this new narrative, it’s not just adapting to market demands but leading in environmental conservation. This evolution is crucial, promising a sustainable future where luxury and environmental responsibility coexist.

In the world of luxury real estate, the allure for high-net-worth individuals in 2024 is increasingly centred around smart home technology. This evolving trend underscores the preference for convenience and efficiency among affluent buyers. Today’s luxury properties are distinguished not just by their aesthetic appeal but also by their integration of state-of-the-art technology.

These advanced systems offer homeowners seamless control over various aspects of their residences, including lighting, security, climate, and entertainment. The allure lies in the ability to manage all these elements from a single interface and often these systems will operate automatically and learn and adapt to the homeowners behaviour. This integration of technology elevates the living experience, blending comfort with the latest advancements in home automation.

In 2024, we are turning our focus inward, emphasising the well-being of our homes and families, with a special emphasis on health and mental wellness. We have recently collaborated with Fusion, renowned lifestyle and technology specialists, who are leaders in the field of holistic home solutions. Their expertise extends to innovative lighting designed to harmonise with our natural circadian rhythms, ensuring a healthier living environment. 

As the technology continues to advance, we anticipate significant growth in this industry. This comes as we observe a notable shift in focus from material luxury to an emphasis on luxury within the home and wellness environments.

Case Study: Fusion

Our recent project involved meticulously crafting, designing, and developing a website that embodies Fusion’s forward-thinking vision. Our objective was clear: create a sophisticated, intuitive platform that resonates with their ethos and offers a seamless navigation experience for a diverse clientele.


Art is a reflection of one’s personality and taste, and luxury properties are adapting to accommodate the needs of art enthusiasts. In 2024, we expect to see an uptick in homes featuring gallery-style spaces designed to showcase art collections. These spaces are characterised by high ceilings, ample natural light, and customisable walls, turning homes into personal museums. This trend caters to art collectors, offering them a unique way to integrate their passion for art into their living spaces.

The luxury property market in 2024 is not just about opulence; it’s a blend of environmental consciousness, technological advancement, and a celebration of personal tastes and interests. As we move forward, these trends are likely to deepen, reflecting the evolving values and lifestyles of affluent buyers.

As we wrap up our exploration of 2024’s luxury property trends, it’s clear that the concept of luxury is undergoing a significant transformation. This shift isn’t just about aesthetics; it’s about a deeper commitment to sustainable living, cutting-edge technology, and a profound appreciation for art and wellness. Today’s affluent buyers are looking beyond mere extravagance. They seek properties that represent a sophisticated blend of luxury and ethical living. This year, luxury real estate is evolving to prioritise not just lavishness, but also intelligent design, sustainability, and a reflection of personal values. As we progress through 2024, luxury properties are set to offer more than just opulence; they symbolise a lifestyle that values our planet’s future, embraces technological innovation, and celebrates the richness of human expression. This emerging trend represents a transformative approach to luxury living that is both conscientious and deeply fulfilling.